(630) 528-1955 
Privacy Policy
Perfect Walls, LLC
August 21, 2026
1. Introduction
This Privacy Policy explains how Perfect Walls, LLC (“Perfect Walls,” “we,” “us,” or “our”) collects, uses, shares, and protects information when you visit perfectwalls-llc.com (the “Site”), request a quote or consultation, or otherwise contact us. Perfect Walls provides painting, drywall, remodeling and design services to homeowners and businesses throughout the greater Chicago, Illinois area, including Naperville and surrounding communities. By using the Site, you agree to the practices described in this Policy.
2. Information We Collect
INFORMATION YOU PROVIDE DIRECTLY
When you submit a contact form, ask for a quote, or ask for a consultation, we collect information such as your name, phone number, email address, project address, and details about the work you’re interested in (for example: residential or commercial, and interior, exterior, or design scope).
PHONE CALL INFORMATION
We use CallRail to track and record calls made to the phone numbers listed on our Site, so we can see which marketing channels are working and improve customer service. This may include your phone number, the date and time of your call, and, where enabled, a recording or transcript of the call. Calls may be recorded; by calling us, you consent to that recording where required by law. CallRail’s own practices are described at callrail.com/privacy.
SITE USAGE AND COOKIES
We use cookies, tags (including Google Tag Manager), and similar analytics technologies to understand how visitors use our Site: pages viewed, time on Site, device and browser type, and general location at the city or region level based on IP address. This helps us improve the Site and measure how well our advertising works.
ADVERTISING COOKIES
We use Google Ads cookies to measure the results of our advertising campaigns (for example, tracking when a visit to the Site leads to a call or a form submission) and to show our ads to people who have visited our Site when they browse other websites. We also use CallRail to track which calls to our office came from a specific ad, keyword, or web page, so we can tell which marketing efforts are working. These tools do not share your name, phone number, or project address with them.
TEXT MESSAGES
If you opt in through our website form, you may receive text messages related to your inquiry, project updates, or promotions. Message frequency varies, and message and data rates may apply. You can opt out at any time by replying “STOP.”
3. How We Use Your Information
We use the information we collect to:
- Respond to quote requests and schedule consultations
- Communicate with you about your project
- Improve our Site, services, and marketing
- Send you updates, promotions, or text messages you’ve opted into
- Understand which marketing channels and ad campaigns bring us customers
- Meet legal, tax, and accounting obligations
4. How We Share Information
We do not sell your personal information. We share it only in the following ways:
- Service providers who help us operate our business, for example, CallRail for call tracking, our CRM/marketing platform (HubSpot), and our website hosting provider, each of which may use your information only to provide services to us.
- Advertising and analytics platforms, such as Google Ads, Google Analytics, and Meta (Facebook/Instagram), which help us measure and manage our advertising. These platforms may use cookies or similar technology to understand ad performance; we do not share your name, phone number, or project address with them.
- Legal and safety purposes, if required by law, subpoena, or to protect the rights, property, or safety of Perfect Walls or others.
- Business transfers: if Perfect Walls is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
5. Cookies and Your Choices
The Site uses cookies and similar technologies. Cookies are small files stored on your device that help the Site work correctly, help us understand how visitors use it, and help us measure our advertising.
Strictly necessary cookies are required for the Site to function and to protect it against automated abuse. These are set by our hosting and security provider, Cloudflare, and cannot be turned off.
Analytics cookies are set through Google Tag Manager and Google Analytics. They show us which pages visitors reach, how they arrived, and where they leave, so we can improve the Site.
Advertising cookies are set through Google Ads. They let us measure ad performance and show ads to people who have previously visited the Site.
Call tracking cookies are set through CallRail. Depending on how you reached the Site, CallRail may display a different phone number so that we can connect a phone call to the marketing that brought you here. If you call one of these numbers, CallRail processes your phone number and call details on our behalf.
You can control cookies through your browser settings, which let you block or delete them at any time. Blocking cookies may affect some parts of the Site’s function. You can also opt out of interest-based advertising through industry tools such as the Digital Advertising Alliance at optout.aboutads.info or through your Google Ads Settings.
Where your browser or a browser extension sends a Global Privacy Control signal, we treat it as a request to opt out of the sale or sharing of personal information.
To ask questions about the technologies used on the Site, contact us at the address listed in the Contact section of this policy.
6. Data Retention
We retain the information we collect for as long as needed to respond to your inquiry, complete your project, meet legal and accounting requirements, or for other legitimate business purposes such as marketing to past customers, unless you ask us to delete it sooner.
7. Data Security
We use reasonable administrative and technical safeguards to protect your information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
8. Children’s Privacy
Our Site and services are intended for adults seeking home improvement services. We do not knowingly collect information from children under 13.
9. Your Rights and Choices
You may request access to, correction of, or deletion of your personal information, or ask us to stop using it for marketing, at any time. To make a request, contact us using the information below and we’ll respond within a reasonable time.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Changes take effect once posted to the Site, so please check back periodically.
11. Contact Us
If you have questions about this Privacy Policy or want to exercise your privacy choices, contact us.
Perfect Walls, LLC
7730 Park St., Ste. 221, Room 2
Naperville, IL 60563
(630) 528-1955
info@perfectwalls-llc.com
